Our target audience would be Working Class members of society and above in the table above. The people in this category are most likely to buy a copy or view the film when they have spare time. The members of society in category E however are more likely to anticipate the release of the film, hence, not buy a DVD version after watching the film. This could potentially be because of financial reasons.
The age group within this category would be 16 -25. This is because this age group have a regular use of social media sites which would be an excellent platform for advertisement. A lot of short films are also based online and on social media networks.
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